All Stories

  1. Alternative Spiritualities and Identities on Social Media: Divination Workers’ Identity Performances on YouTube

    Article • Journal of Religion Media and Digital Culture, October 2025, De Gruyter

    Tuğba Özbölük

  2. When brand cynicism turns into brand hate: the mediating role of brand hate on the relationship between brand cynicism and negative WOM

    Article • Journal of Brand Management, September 2024, Springer Science + Business Media

    Tuğba Özbölük

  3. Interpersonal versus institutional trust: consumers' trust to sharing services and its impact on continuance intention

    Article • International Journal of Electronic Marketing and Retailing, January 2023, Inderscience Publishers

    Tuğba Özbölük

  4. When modesty meets fashion: how social media and influencers change the meaning of hijab

    Article • Journal of Islamic Marketing, December 2022, Emerald

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  5. The Role of Online Source Credibility and Influencer Identification on Consumers Purchase Decisions

    Article • International Journal of Internet Marketing and Advertising, January 2022, Inderscience Publishers

    Tuğba Özbölük

  6. Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM

    Article • Journal of Brand Management, October 2021, Springer Science + Business Media

    Tuğba Özbölük

  7. The pursuit of uniqueness and craving for freedom: the meaning of luxury in the age of access

    Article • Leisure Studies, October 2020, Taylor & Francis

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  8. Sahipliğin Sıkıcılığından Erişimin Özgürlüğüne Kaçış: Akışkan Tüketime İlişkin Kavramsal Bir Çerçeve

    Article • Journal of Economy Culture and Society, July 2019, Istanbul University

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  9. Marketing Semiotics in the Digital Age

    Article • January 2019, IGI Global

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  10. The Marketer as Storyteller

    Article • January 2019, IGI Global

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  11. Online brand communities as heterogeneous gatherings: a netnographic exploration of Apple users

    Article • Journal of Product & Brand Management, July 2017, Emerald

    Tuğba Özbölük

  12. City Branding and the Power of Netnography in the Era of Social Media

    Article • January 2017, IGI Global

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