All Stories

  1. Entrepreneurial university ecosystems: does the country's level of development differently affect the students entrepreneurial intention A perspective from public universities in Spain and Mexico

    Article • International Journal of Education Economics and Development, January 2024, Inderscience Publishers

    Dr Paola Isabel Rodríguez-Gutiérrez

  2. Entrepreneur women and informal commerce activities in virtual organizations

    Article • VISUAL REVIEW International Visual Culture Review / Revista Internacional de Cultura Visual, February 2023, Visualcom Scientific Publications SL

    Dr Paola Isabel Rodríguez-Gutiérrez

  3. Comunicación integral de marketing empleada por microempresas de diseño industrial para la creación de valor

    Article • aDResearch ESIC International Journal of Communication Research, November 2022, ESIC Business and Marketing School

    Dr Paola Isabel Rodríguez-Gutiérrez

  4. Social media: An essential capability for business effectiveness?

    Article • The Electronic Journal of Information Systems in Developing Countries, March 2022, Wiley

    Dr Paola Isabel Rodríguez-Gutiérrez

  5. University entrepreneurship: how to trigger entrepreneurial intent of undergraduate students

    Article • Journal of Science and Technology Policy Management, October 2019, Emerald

    Dr Paola Isabel Rodríguez-Gutiérrez

  6. ORIENTACIÓN EMPRENDEDORA, ORIENTACIÓN AL MERCADO Y CAPACIDADES DINÁMICAS EN PEQUEÑAS Y MEDIANAS EMPRESAS

    Article • Gestão & Regionalidade, July 2019, USCS Universidade Municipal de Sao Caetano do Sul

    Dr Paola Isabel Rodríguez-Gutiérrez

  7. El papel de la orientación al aprendizaje en la innovación y el desempeño: Un estudio en micro, pequeñas y medianas empresas en San Luis Potosí (México)

    Article • Contaduría y Administración, October 2018, Universidad Nacional Autonoma de Mexico

    Dr Paola Isabel Rodríguez-Gutiérrez

  8. La orientación al mercado en las mipymes de San Luis Potosí

    Article • Nova Scientia, November 2015, Universidad de LaSalle Bajio

    Dr Paola Isabel Rodríguez-Gutiérrez

  9. Entrepreneurial, market and learning orientation work together and make synergy in women businesses.

    Article • August 2013, Taylor & Francis

    Lázaro Rodríguez-Ariza, Dr Paola Isabel Rodríguez-Gutiérrez