All Stories

  1. Why Do We Need Research on Value Co-destruction?

    Article • Journal of Creating Value, September 2017, SAGE Publications

    Loïc Plé

  2. Business cooperatives: when does sharing become a drawback?

    Article • Journal of Business Strategy, July 2017, Emerald

    Loïc Plé

  3. Studying customers’ resource integration by service employees in interactional value co-creation

    Article • Journal of Services Marketing, April 2016, Emerald

    Loïc Plé

  4. Customers as creative resources: their influence on firm freedom

    Article • Journal of Business Strategy, July 2015, Emerald

    Loïc Plé

  5. Serving poor people in rich countries: the bottom-of-the-pyramid business model solution

    Article • Journal of Business Strategy, April 2015, Emerald

    Loïc Plé