All Stories

  1. Questioning the theory-praxis gap in marketing
  2. An impact-oriented implementation approach in business marketing research
  3. Current Trends in the Finnish Marketing Research
  4. Green Innovation Games: Value-Creation Strategies for Corporate Sustainability
  5. Theory map of business marketing: Relationships and networks perspectives
  6. Making a profit with R&D services — The critical role of relational capital
  7. Strategic flexibility in open innovation
  8. How to build a strategic network: A practitioner-oriented process model for the ICT sector
  9. Strategic marketing and business performance: A study in three European ‘engineering countries’
  10. Sense-making and agenda construction in emerging business networks — How to direct radical innovation
  11. Multiplicity of norms in inter‐company cooperation
  12. Metatheory of network management: A contingency perspective
  13. Do we really understand business marketing? Getting beyond the RM and BM matrimony
  14. How to influence the birth of new business fields — Network perspective
  15. System supplier's roles from equipment supplier to performance provider
  16. How to Become Solution Provider: System Supplier's Strategic Tools
  17. Social capital in the growth of science-and-technology-based SMEs
  18. Service Innovation Myopia? A New Recipe for Client-Provider Value Creation
  19. Rise of strategic nets — New modes of value creation
  20. Service packaging: key to successful provisioning of ICT business solutions
  21. System supplier's customer strategy
  22. Marketing Research Traditions: Toward Theoretical Unification or Pluralism?
  23. Where Are We, Where Are We Going, and Where We Should Be Going and Why?
  24. Role of competences in creating customer value: A value-creation logic approach
  25. Role of Knowledge in Value Creation in Business Nets*
  26. The Marketing Mix Revisited: Towards the 21stCentury Marketingby E. Constantinides
  27. Role of References in Business Marketing–Towards a Normative Theory of Referencing
  28. Strategic business nets—their type and management
  29. How does adaptability drive firm innovativeness?
  30. Crossing East-West boundaries: Knowledge sharing in intercultural business networks
  31. Market-driving versus market-driven: Divergent roles of market orientation in business relationships
  32. Use of References in Industrial Bidding – A Decision Process Analysis
  33. Management of hybrid organisations: a case study in retailing
  34. Managing Strategic Nets
  35. Assessing innovativeness through organisational adaptability: a contingency approach
  36. Beautiful exit: how to leave your business partner
  37. Relationship Marketing Theory: Its Roots and Direction
  38. Intraorganizational relationships and operational performance
  39. Relevance of Focal Nets in Understanding the Dynamics of Business Relationships
  40. Business Relationships and Networks:
  41. Organizing Marketing in Industrial High-Tech Firms
  42. The changing consumer in Finland
  43. Competitive positioning and the resource-based view of the firm
  44. Business Marketing: An Interaction and Network Perspective
  45. Business Relationships—An Interaction Perspective
  46. Managerial Implications and Challenges
  47. Dynamics of Relationship Development
  48. Introduction: Interaction and Networks in Perspective
  49. Interaction and Network Approach to Business Marketing: A Review and Evaluation
  50. Interorganizational Marketing Exchange: Metatheoretical Analysis of Current Research Approaches
  51. Die Interaktionsperspektive im Investitionsgüter-Marketing: Ein explorativer Bezugsrahmen
  52. Marketing capability—A key success factor in small business?
  53. Marknadsinvesteringar: Tva fallstudier av etableringar pa utländsk marknad (Market investments: Two case studies on the establishment of subsidiaries in foreign markets)
  54. Comparison of promotional management in exporting to the Soviet Union and OECD countries
  55. Relationships and Networks*
  56. The Marketing Theory or Theories into Marketing? Plurality of Research Traditions and Paradigms