Prof João Henrique Viana de Sousa

All Stories

1. 
   Diversity marketing and social responsibility: a legitimation model for emerging economies

   Article • Social Responsibility Journal, July 2026, Emerald

   Prof João Henrique Viana de Sousa

2. 
   Do desempenho à exaustão: Burnout e precarização na Creator Economy Pós-Digital

   Article • Intercom Revista Brasileira de Ciências da Comunicação, January 2026, FapUNIFESP (SciELO)

   Prof João Henrique Viana de Sousa

3. 
   From performance to exhaustion: Burnout and precariousness in the Post-Digital Creator Economy

   Article • Intercom Revista Brasileira de Ciências da Comunicação, January 2026, FapUNIFESP (SciELO)

   Prof João Henrique Viana de Sousa

4. 
   SOCIAL MEDIA, FOMO, AND THE GREEN GAP IN EMERGING MARKETS: THE MEDIATING ROLES OF PRESTIGE AND MATERIALISM

   Article • January 2026, Elsevier

   Prof João Henrique Viana de Sousa