Francisco J. Martínez-López

  • University of Granada; Open University of Catalonia
  • Professor, Business & Management
  • Spain

My Publications

Fifty years of the European Journal of Marketing: a bibliometric analysis

  • European Journal of Marketing
  • February 2018

An extension of the technology acceptance model for online learning environments

  • Interactive Learning Environments
  • January 2018

The role of consumers’ attitudes in estimating consumer response to assortment composition

  • International Journal of Retail & Distribution Management
  • July 2017

Consumers’ psychological outcomes linked to the use of an online store’s recommendation...

  • Internet Research
  • August 2015

Psychological factors explaining consumer adoption of an e-vendor’s recommender

  • Industrial Management & Data Systems
  • March 2015

SEM in business research: Critical issues and practical recommendations

  • European Journal of Marketing
  • February 2013