All Stories

  1. Do companions really enhance shopping? Assessing social lift over forms of shopper value in Mexico

    Article • Journal of Retailing and Consumer Services, January 2016, Elsevier

    Dr Eva María González

  2. Amount off versus percentage off—when does it matter?

    Article • August 2015, Elsevier

    Dr Eva María González

  3. Green shades for ecological consumer segmentation

    Article • The Journal of Marketing Theory and Practice, June 2015, Taylor & Francis

    Dr Eva María González, Dr Edgar Centeno-Velázquez

  4. The Effects of Language on Attitudes Toward Advertisements and Brands Trust in Mexico

    Article • Journal of Current Issues & Research in Advertising, February 2013, Taylor & Francis

    Dr Eva María González

  5. Understanding green consumption in a developing country

    Article • Journal of Consumer Marketing, October 2012, Emerald

    Dr Edgar Centeno-Velázquez, Dr Eva María González

  6. A segmentation study of Mexican consumers based on shopping centre attractiveness

    Article • International Journal of Retail & Distribution Management, August 2012, Emerald

    Dr Eva María González