All Stories

  1. Why and How Do Consumers Oppose Brand Activism?

    Article • European Journal of Marketing, October 2022, Emerald

    Essi Pöyry

  2. Sociability in Virtual Reality

    Article • ACM Transactions on Social Computing, April 2021, ACM (Association for Computing Machinery)

    Essi Pöyry

  3. A Call for Authenticity: Audience Responses to Social Media Influencer Endorsements in Strategic Communication

    Article • International Journal of Strategic Communication, August 2019, Taylor & Francis

    Essi Pöyry