All Stories

  1. Strategic internal communication for effective internal employer branding
  2. Bouncing forward or bouncing back? How family firms enact resilience in times of crisis
  3. Utjecaj demografskih obilježja potrošača na prihvaćenost marketinga općeg dobra
  4. Factors Influencing Organisational Buying Decisions in the Manufacturing Industry: Are Products and Services Procurement Different?
  5. Measuring internal communication satisfaction: validating the internal communication satisfaction questionnaire
  6. Istraživanje prakse hrvatskih poduzeća u razvoju i upravljanju markom poslovne usluge
  7. Uvodnik
  8. An Exploration of Start-ups’ Sustainable Marketing Orientation (SMO)
  9. Does good internal communication enhance life satisfaction?
  10. Gender Equality in the Workplace
  11. Introduction
  12. Gender Inequality: Specific Areas of Gender Segregation
  13. Gender Equality Initiatives and Their Benefits
  14. Gender Inequality: General Areas of Gender Segregation
  15. Previous Findings about the (In)Equality of Highly Educated Women
  16. The relationship between reputation, employer branding and corporate social responsibility
  17. Reaching, Engaging and Bonding with Voters on Social Media: The Case of 2014/2015 Croatian Presidential Elections
  18. To Be or Not to Be a Woman? - Highly Educated Women's Perceptions of Gender Equality in the Workplace
  19. Political Impression Management Through Direct and Mediated Communication: The 2014/2015 Croatian Presidential Elections
  20. Organizational buying decision approaches in manufacturing industry: developing measures and typology
  21. Croatia
  22. Consumers’ Attitudes Towards Cause-Related Marketing
  23. Applicability of Keller’s brand equity model in the B2B chemical market
  24. The Status of Lobbying in Croatia
  25. ANALIZA TISKOVNIH I INTERNETSKIH OBJAVA O LOBIRANJU U HRVATSKOJ