What is it about?

The article is a book review of Peggy' Blum's 2021 seminal text 'Circular Fashion: Making the Fashion Industry Sustainable' for Intellect's International Journal of Sustainable Fashion & Textiles. The review explores Blum's contribution to the important discussion surrounding the need for fashion to become a more sustainable practice. Blum's optimism and proactive approach to finding sustainable solutions for fashion was the main draw for why the text was chosen to feature in the journal.

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Why is it important?

Blum's book was chosen by the journal as it presents a contemporary and pragmatic approach to the problem of fashion's sustainability. The book features interesting case studies that present workable business models and solutions to taking a circular fashion approach. Blum writes in an engaging and accessible style that has mass appeal to industry, academics and consumers. The purpose of the review was to highlight Blum's thoughts and findings, and to spark further discussion on fashion sustainability and the need for circular business models.

Perspectives

Writing this book review was a passion project for me as, on reading the book, I became swept up in Blum's enthusiasm and optimism for a brighter, more sustainable fashion future. So much so that I felt I needed to make contact with Blum to tell them how much I love the book and how Blum's sentiment is positively infectious, making me want to share the book with as many other people as possible. I was pleasantly surprised to find that talking to Blum was just like reading the book as Blum radiates hope for a sustainable fashion future.

Corinna Budnarowska
Arts University Bournemouth

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This page is a summary of: Circular Fashion: Making the Fashion Industry Sustainable, Peggy Blum (2021), International Journal of Sustainable Fashion & Textiles, October 2022, Intellect,
DOI: 10.1386/sft_0016_5.
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