What is it about?
This is the Foreword for the journal Luxury Studies (Issue 1, No. 2). The text examines the current state of the luxury market.
Featured Image
Photo by Dieter Blom on Unsplash
Why is it important?
Luxury brands have an uncanny ability to influence people's behavior and sometimes they can be used as a force for positive change.
Perspectives
As a social scientist, I have always been interested in what drives human behavior. What do people expect from luxury brands right now? How is this market changing? What motivates people to buy luxury goods? What is the relationship between luxury and sustainability? And finally, are luxury goods good? These are some of the questions to which I provide answers in my text.
Gjoko Muratovski
Deakin University
Read the Original
This page is a summary of: What makes luxury goods good?, Luxury Studies The In Pursuit of Luxury Journal, October 2022, Intellect,
DOI: 10.1386/ipol_00009_2.
You can read the full text:
Resources
Contributors
The following have contributed to this page
