News media brands’ value within polarized media markets: Perceived quality vs. political congruence

What is it about?

This study measures the consumer-based brand equity (CBBE) of news firms in Catalonia (Spain). The aim is to determine the dimensions of news media brands that are most important to their audiences.

Featured Image

Why is it important?

Since empirical research on news firms’ CBBE is scarce and focuses on legacy news media, our project provides an updated and more comprehensive scale that measures both legacy and native brands.