What is it about?
The study is about how fans of social media influencers appropriate the content presented. It links how being a fan plays out in the online identity of individuals.
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Why is it important?
It is important because youth make up 60 percent of the society and at the same time, there are lots of expectations from them to help move the society forward.
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This page is a summary of: Social media influencers and the online identity of Egyptian youth, Catalan Journal of Communication & Cultural Studies, April 2020, Intellect,
DOI: 10.1386/cjcs_00017_1.
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