What is it about?
The 2018 industry report published by the International Society For Sustainable Fashion focuses on how fashion brands can implement sustainable strategies across the supply chain and use marketing communication to engage consumers.
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Why is it important?
This article is a official industry report published by the International Society For Sustainable Fashion. Alongside an overview of the sustainability progress of several high profile fashion brands, the report includes data on the success of two of the organization's industry initiatives.
Perspectives
The ISSF Industry Report 2018: Creating a sustainable brand strategy has received worldwide interest and has been featured in a number of press and media articles.
Ms Debbie Moorhouse
University of Huddersfield
Read the Original
This page is a summary of: Designing a sustainable brand strategy for the fashion industry, Clothing Cultures, March 2018, Intellect,
DOI: 10.1386/cc.5.1.7_2.
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